Rochester Philharmonic Orchestra Identity
Hypothetical identity for the Rochester Philharmonic Orchestra, inspired by the movements of musicians and conductors.
Identity Design
Fonts in Use: GT Ultra Median and ABC Camera
Rochester Philharmonic Orchestra Identity
Hypothetical identity for the Rochester Philharmonic Orchestra, inspired by the movements of musicians and conductors.
Identity Design
Fonts in Use: GT Ultra Median and ABC Camera
Fonts in Use: GT Ultra Median and ABC Camera
The wordmark, typeset in GT Ultra Median (referencing the marble engravings on the façade of the Eastman Theatre), positions the identity in two states: Relaxed and Active. The dynamic angles of the mark’s “Active State” mimic the movement of a baton by a conductor.
![](https://freight.cargo.site/t/original/i/c09c0d013cdab0f9aee846f87f713095eef913daa19b9fce7f7d78e4f056007e/RPO_Stationary_Relaxed.png)
![](https://freight.cargo.site/t/original/i/f440a63d3c189f84ed5e4d16f8a79a404e54d9f5b0e7a73b11c53fa600e4846f/RPO_Letterhead_Active.png)
(2 Images) Both Relaxed and Active states of the logomark can be applied to any needed application within the identity, allowing the design to range from a more serious tone to a playful one.
![](https://freight.cargo.site/t/original/i/ffa54c2440f22c8bd6ef09d2836604aacaa08dfcc3e798f889e1b99bc8ab2430/RPO_Posters.png)
Example promotional materials for the orchestra’s annual Philharmonics Series.
![](https://freight.cargo.site/t/original/i/d90df2bf45594fbd7798ab9518f88006d87509b5fa33723fe5ca1e0fec822ee0/RPO_Summer_Poster.png)
![](https://freight.cargo.site/t/original/i/62309ac3a3676edddf1920c089a3a32427d896eb270e97ea0023f33b217133ca/RPOSummer_Armbands.png)